How Casper is Making Mattresses Cool

By Alyse Borkan  |  Sep 25, 2016
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Casper launched in 2014 with one perfect mattress. More people are sleeping soundly, hitting the snooze button, happily staying in bed on Friday nights, and more. Learn how Casper is bringing bedtime back:

The Casper mattress comes in a “how did you do that?” sized box:
It’s hard to believe, but it’s true. A California king mattress fits in a box the size of a mini fridge. Some say it’s magic. Others say it’s custom-built, high-tonnage compression machine. Either way, you get to unbox the Casper and watch it unfurl right before your eyes.Screen Shot 2016-01-19 at 2.57.51 PM

Casper drives a napmobile across the country:
The post-lunch food coma is too real. Casper’s Nap Tour stops in different cities each week to offer midday snoozes.trailerCasper will write you a tardy note when you oversleep:
Casper’s team is stationed behind typewriters each morning. Tweet @casper to tell them you overslept and are out of excuses, and they’ll write you a foolproof late note with an ingenious reason.Untitled-1

Casper held the first ever Sleep Symposium:
Casper held all-day event to bring experts and influencers together to explore sleep in a way that has never been done before. With speakers like Arianna Huffington and Reggie Watts, exhibits like VR guided meditation installation, and a performance by St. Lucia, everyone left a little bit smarter and sleepier.CSS_290_SB Casper created an insomnia chatbot:
Casper knows that no matter how comfortable your mattress is, sometimes it just seems impossible to get to sleep. Whether you stayed up late watching Stranger Things, can’t put away your emails, or had too much coffee, we all know the feeling of not being able to snooze when you’re supposed to. To give people a way to be entertained and interact with someone when it feels like the rest of the world is already asleep, Casper created Insomnobot-3000.
screen-shot-2016-09-27-at-8-49-50-pmCasper wants to help you stay in when you don’t want to go out: We all want it look like we’re having the time of our lives on social media, but sometimes (ok, most of the time) we just want to stay home in bed. There are only so many Saturday night birthday parties we can attend before we crash and burn. We created Late Night Snap Hacks: a gallery of videos at clubs, parties, dinners, and more that anyone can use to hack the perfect Snapchat story. You can fight FOMO and pretend you’re out — when in reality — you’re finally getting some sleep.screen-shot-2016-09-28-at-5-23-47-pmCasper wants to make sure everyone sleeps soundly. An award-winning engineering team spent more than a year conducting extensive sleep studies, testing materials in world-class laboratories, and designing countless prototypes. The result? A perfect mattress… for dogs.
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Be cool. Try the Casper mattress.

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