“Casper Won SXSW” — CNBC
“This year, it wasn’t an app that got people talking. It was mattress company Casper. During the event, tech and advertising executives were lauding the e-commerce mattress company for its smart business practices, including clever marketing campaigns and ease of purchase. But mostly, Casper became a status symbol of sorts. People who owned one kept humble-bragging about having it at home.” — CNBC
Each year, finding a place to stay in Austin during the festival can be a total nightmare. So, we partnered with One Night to take over the Austin Motel and create an oasis away from the packed panels, crowded bars, and industry small talk.
At 3pm each day, the hotel rooms were available for booking. They weren’t just your average hotel rooms though. They came complete with a perfect night’s sleep on the Casper mattress and pillows, a Tesla car and driver to take you out on the town, an invite to evenings curated by Future of Storytelling, and bedtime turndown service that included a lullaby and milk and cookies.