An Entire Restaurant for… Cereal?

By Kali Shulklapper  |  Jul 6, 2016
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This week, Kellogg’s opened an all-day cereal bar in the heart of Manhattan. As breakfast lovers, we jumped out of bed at the opportunity to try a fancy new bowl of goodness.

Kellogg’s designed their restaurant with one goal in mind: to reinvent the bowl of cereal. Like how we reinvented mattresses. You know? So they thought outside of the box. Literally. No boxes of cereal here.


The restaurant has a homey feel: brick walls, granite table tops, and chalkboard images with Toucan Sam.

The menu features custom made bowls, ice cream cereal sundaes, and all your favorite classics. Think Apple Jacks, Corn Flakes, and Fruit Loops with toppings including banana chips, sesame seeds, and even a Pop-Tart crumble.

One bowl wouldn’t suffice, so we ordered three.

Our buzzer told us our breakfast was ready and directed us to Cabinet 18 — one of many along a large wall unit, designed to look like a pantry. We opened the cabinet door to find our cereal in a brown paper grocery bag, along with plastic cartons of Five Acre Farms Milk, cereal spoons, and even little toys encased in plastic bubbles.

The Corny Blues featured Corn Pop cereal, blueberry jam, lemon zest, and a pinch of salt.


Our friends Snap, Crackle, and Pop convinced us to order the Berry Me in Green Tea, an eclectic mix of Rice Krispies, fresh strawberries, and green tea powder.

Last but not least, we dug our spoons into the Pistachio & Lemon, which featured Special K Original, Frosted Flakes, thyme, pistachios and lemon zest.

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All three were worthy of our breakfast bellies. Highly recommend. And stay tuned — we’re going back later for dessert.

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