In Memoriam: Juicy Couture

By Alyse Borkan  |  Jun 27, 2014
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In the next week, Juicy Couture is shutting down its remaining stores, and the line will only be available at Kohl’s (lol, Kohl’s). We can’t say we will miss browsing their designs with nonsense like “Go Couture Yourself” stamped across the chest in rhinestones. BUT there is something to say for the powerful trifecta of a good sweatsuit, enormous sunglasses, and strong coffee the morning after a few cocktails — ok, all of the cocktails. It was all of them.

I remember my first — and only — item of Juicy Couture clothing. It was a powder blue hoodie, size XS,  with navy racing stripes up the sleeves. The overpriced super-soft velour would hug my nonexistent 13-year-old curves, making me feel very hip for a preteen in a training bra. Who knows what happened to my one and only Juicy hoodie. I never even saved up enough for the matching sweatpants before they were totally lame. These middle school status symbols are now buried deep in a 2004 time capsule, with some Ugg boots and a bejeweled T-mobile Sidekick. “Viva La Juicy,” indeed.

For this very reason, we gathered some of the chicest sweats around to replace your worn-out velour. Sorry Karl, but this is one area where we have to disagree — these sweatpants are definitely not a sign of defeat.

1. TOPSHOP I know I’ve talked about Topshop’s highkey adorable fits before, while extolling the merits of pajama dressing. But their “joggers” (why is every brand now calling sweats “joggers”?) are just so amazing looking, SUPER soft, and affordable. Basically Topshop = buy all of the things.

Screen Shot 2014-06-27 at 10.26.32 AMAbove, left: Luxe Side Stripe Joggers, $64, right: Border Print Woven Joggers, $90

2. lululemon I always thought this brand was for soccer moms slurping Chardonnay from Starbucks coffee mugs whilst getting pedicures, shopping all day, and conveniently being too busy to actually visit a real live yoga studio. Then my friend showed me how their yoga pants actually LIFT UP YOUR BUTT, like RESHAPE the whole darn thing and I didn’t care anymore. And this “Runsie” thing (bottom, left) your name makes me puke but HOW cute. Just take all my money, Lululemon.

Screen Shot 2014-06-27 at 11.16.51 AMAbove, left: The Runsie, $98, right: Wunder Under Pant, $82

3. Adidas by Stella McCartney This collection is the definition of designer-meets-sportswear, plus Adidas had the long-time claim on the classic tracksuit, so definitely had to give a shoutout. Very Venus and Serena vibes. Plus all the models at the Spring 2014 ready-to-wear presentation were actually working out, which I am very down for. Their sweatpants? On sale right now. Holler.

Screen Shot 2014-06-27 at 11.16.58 AMAbove, left: Essentials Three-Quarter Sweatpants, $65 (usually $100), right: models from the spring/summer 2014 presentation

4. FREE CITY is rare brand of sweats all made right in California, with natural pigment dye for that faded, vintage-y, i-just-woke-up-in-a-yurt-on-the-beach-with-some-dude-with-a-beard look. Young celebs in Hollywood are always wearing their big logo sweatpants to Pilates, meaning they are probably overpriced, sold at Fred Segal, and your perfect Juicy replacement.

Screen Shot 2014-06-27 at 11.17.16 AMAbove, left: FREECITY Sweatpant in Orange Sun, $145. Right: Selena Gomez

– Marie Cravens

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